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Andy lambert
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The power of storytelling
The emotional power of storytelling can not be underestimated, I'd very much recommend watching this TED Talk by David JP Phillips....
Jan 26, 20221 min read
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9 essential methods of communication
9 essential methods of communication, inspired by Dave Bailey. Start with 'Why' - Communicate the underlying purpose behind your message...
Jan 25, 20221 min read
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The Immediacy Trap
“Every battle is won before it's ever fought.” — Sun Tzu When we are faced with a decision, how many times do we fall into the trap of a...
Jan 24, 20221 min read
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Mistaking our ideas for our identity
Many conflicts that arise in a professional situation are related to our ego. Our ego is the result of the story we tell ourselves and...
Jan 20, 20221 min read
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Burn out
I saw a post from Carrie Rose the other day and it resonated with me. A lot of people feel burnt out because they’re doing too much. But...
Jan 19, 20221 min read
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The difference between data and information
The Story. Another important lesson from Seth Godin, is that when there’s simply data, it’s all noise. Data, charts, and spreadsheets...
Jan 18, 20221 min read
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6 of the best Simon Sinek quotes
If anyone's been as inspired by the words of Simon Sinek as have been over the years, these 6 quotes will resonate with you. 1. "People...
Jan 17, 20221 min read
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Staying true to yourself
Following on from yesterday's blog about our supposed 'purpose', it's important that we don't confuse our self-worth with our profession....
Jan 14, 20221 min read
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We love what we choose
I've long been a fan of Simon Sinek and watching his Golden-Circle talk at an early stage in my career transformed my approach to...
Jan 13, 20222 min read
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Is Mood a Gift or a Skill?
Inspired by Seth Godin's blog. I think we can all agree that we'd like to feel more optimistic more of the time. But is being optimistic...
Jan 12, 20221 min read
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The Wrong Side of Right
A tough lesson I've learned (although, more accurately am still working on) is focussing on 'outcome' over ego. Getting to the right...
Jan 11, 20221 min read
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Mindset Matters
This blog is a repost from Farnam Street, but I found it extremely impactful. Most problems come from our internal state. When we are...
Jan 10, 20221 min read
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The 6 Rules of Creativity
For me, 'creativity' is one of the hardest elements of marketing. But, the mistake I've been making is that I've often seen 'creativity...
Jan 7, 20221 min read
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Launching the Monthly Marketing Show with Motorsport UK
I've long been passionate about helping to close the digital skills gap that exists in the UK. One of the industries that have been...
May 11, 20211 min read
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Market Differentiation: How To Stand Out
Differentiation. Easier said than done. I’d say it’s up there with one of the most challenging aspects of modern business. It’s the thing...
Oct 15, 20204 min read
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The Unlikely Entrepreneur — A reality check on starting a business
I thought that creating a business would be hard, challenging me logically and presenting me with the greatest challenge in my career —...
Oct 15, 20205 min read
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