Launching the Monthly Marketing Show with Motorsport UK
I've long been passionate about helping to close the digital skills gap that exists in the UK.
One of the industries that have been traditionally slow to adapt to digitization, especially from a marketing perspective is the motorsport industry.
When you think of motorsport, you might think of the technology and glamour of Formula 1 and wonder how there could be a need for support.
However, F1 could not be further from the realities of 99% of motorsport. The vast majority of the sport is run on a shoestring at club level by enthusiastic volunteers, and it's this community that Motorsport UK (motorsports' governing body here in the UK) and I teamed up to help.
This was the outcome.